Advertising Mail Studies

Below please find brand-new study results providing evidence that brochures are gaining a strong foothold as an advertising medium and about success factors that play an important role in this position.

A study conducted by Marketagent.com about preferred information sources proves that a high percentage of interviewees mostly rely on brochures to make their purchasing decision, no matter if they are buying food, consumer articles or expensive products such as a car. When purchasing clothes or accessories, as many as 53.2% of customers express their interest in leaflets. In the furniture industry, the percentage is as high as 57.8%.

The 2008 leaflet study conducted by Gallup Institut shows that for 60% of all interviewees brochures have an influence on people's purchasing pattern. They like receiving them in their mailbox and they like reading the information provided. A new study by PRORES confirms that this is true for 66% of all customers.

Please note that downloads available below are merely excerpts of these studies conducted by marketing research institutes. Austrian Post is not liable for their subject-matter accuracy or their completeness.