Advertising Mail Studies
Below please find brand-new study results providing evidence that brochures are gaining a strong foothold as an advertising medium and about success factors that play an important role in this position.
A study conducted by Marketagent.com about preferred information sources proves that a high percentage of interviewees mostly rely on brochures to make their purchasing decision, no matter if they are buying food, consumer articles or expensive products such as a car. When purchasing clothes or accessories, as many as 53.2% of customers express their interest in leaflets. In the furniture industry, the percentage is as high as 57.8%.
The 2008 leaflet study conducted by Gallup Institut shows that for 60% of all interviewees brochures have an influence on people's purchasing pattern. They like receiving them in their mailbox and they like reading the information provided. A new study by PRORES confirms that this is true for 66% of all customers.
Please note that downloads available below are merely excerpts of these studies conducted by marketing research institutes. Austrian Post is not liable for their subject-matter accuracy or their completeness.
|Werbepost Cover KUVERT CAWI 2012||486,43 kb|
|KUVERT Tarife 2013||2786,52 kb|
|Werbebarometer Dezember 2012||2235,28 kb|
|The latest studies will soon be available for download.||kb|
|2011 Readership Study||545,60 kb|