Industry Watch - Electronics

Survey by Marketagent.com for agencies.

Our Industry Watch reports provide up-to-date data to companies who spend money in advertising. This data revolved around advertising awareness, compiled by brands and types of media. The study has been created as an independent tool for measuring advertising awareness.

The report is based on interviews of 90,000 persons participating in Marketagent.com Online Access Panels via Computer Assisted Web Interviews (CAWI).

The selected sample included persons in Austria ages 14 to 59 who are active on the Web. They received an e-mail inviting them to participate in an online survey. 750  Web users submitted a complete data record.

By selecting online surveys as a methodology, anonymous responses and objectivity were in line with the issue at hand.