Industry Watch - Food Retailing
Survey by Marketagent.com for agencies.
Our Industry Watch reports provide up-to-date data to companies who spend money in advertising. This data revolved around advertising awareness, compiled by brands and types of media. The study has been created as an independent tool for measuring advertising awareness.
The report is based on interviews of 183,000 persons particiapting in Marketagent.com Online Access Panels (+100 new panellists per day), using Computer Assisted Web Interviews (CAWI).
The selected sample included persons in Austria ages 14 to 59 who are active on the Web. They received an e-mail inviting them to participate in an online survey. 750 Web users submitted a complete data record.
By selecting online surveys as a methodology, anonymous responses and objectivity were in line with the issue at hand.
|Wave:||1 - 2011|
|Study period:||07 to 20 February 2011|
|Panel:||n = 750|
|Data processing:||TMC The Media Consultants|
Excerpts of the latest study results for food retailing are available for download free of charge.
|Industry Watch - Food Retailing (available in German only)||16.08.2012||654,79 kb|