What is KUVERT?
Introducing a new packaging option for brochures.
"Kuvert" is an envelope for advertising material addressed to households designed to tidy up letterboxes.
Recipients of advertising mail like to keep their letterboxes tidy! More than 70 percent would like to receive their brochures together in one single envelope.* Given that this product has been extremely well received in Germany and in Switzerland, Austrian Post is now introducing our advertising mail envelope, called Kuvert for the German word for envelope. It is a 4-page envelope in 215x297 millimeter format designed to hold machine processable brochures.
The cover design includes an eye-catching photo, which will make recipients want to see what's inside. Both inside pages can be booked as advertorials. There is also space for information and image boxes. The back cover has been reserved for high-end image advertising. The circulation of our new envelope will be 3.2 million units**.
The envelope helps advertisers select the best time to send out their brochures. Envelopes will be delivered to households twice a week (every Monday/Tuesday and Wednesday/Thursday).
*Source: marketagent envelope concept test, August 2010, n=444
** Source: Austrian Post's Postal Data Base, last updated November 2011