Customer Profile Analyses
Any direct mailing campaign's success will depend on your reaching the targeted audience. Let us help you achieve just that.
We are here to help you find the target audiences to match your product or service. If you would like to learn more about your potential clients (customer profile analyses) and if you would like to take your sales to the next level, don't hesitate to contact us.
- Find people and companies that match your ideal profile
- Determine the potential for winning new clients
- Address new target audiences
- Increase your response rate
We will be happy to answer any questions you may have. Just contact us at firstname.lastname@example.org
Profiling refers to the use of mathematical and statistical models to create a customer profile. This customer profile allows you to learn your clients' most relevant data, which will allow you to target them with pinpoint accuracy.
Profiling goes beyond sociodemographic data such as age and gender. The analysis also includes your clients' current life stage, the size of their community as well as their purchasing power. A penetration analysis will help you see where your clients are located.
Scoring is a customer evaluation technique that helps you assess your clients' current and future purchasing behaviour. After analysing your customer data, predetermined questions are used to determine which clients are most likely to respond to a specific offer and which ones are qualified for a campaign. This process helps use your advertising budget more effectively.
Scoring can also help unearth potential new customers. Persons who have the same profile as your premium clients (i.e. clients with the highest scores) are considered potential new clients.
Sinus Milieus® group people with a similar attitude towards life and way of life. The following factors are taken into account:
- General orientation
- Attitude (work, family, leisure time, money)
- Dreams and fears
- Communication behaviour (use of media)
Geo Milieus have been developed as a tool to use Sinus Milieus® for direct marketing purposes and spatial planning. For every household in Austria, the dominating Sinus Milieu has been determined.
Areas of use for Geo Milieus
- Profiling element: determine your clients' stratum
- Mailing campaigns: pinpoint addressing, identifying additional potential
- For spatial analyses on all geographical levels (postcode, delivery area, street sections, buildings)