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Industry Watch

The austrian Gallup Institute

Our Industry Watch reports are independent  studies commissioned by Austrian Post and carried out by Gallup Institut. The studies analyse all major retail key data on a regular basis. They are an important decision-making tool for companies who would like to use their advertising budget wisely.

Study design

Every year, twelve industries are covered in six waves of 1,000 CAWI (Computer Assisted Web Interviews) each. In addition, the study includes market data for the eCommerce industry.

It is a representative study for the Austrian population from the age of 14 and up. This periodic study allows us to compare results on a year-to-year basis.


  • Popularity
  • Client reach 
  • Purchasing frequency
  • Skills
  • Reason for purchasing
  • Brand recognition by media channel 


Cars and car accessories
Books and office supplies
Travels and tourism
Food retailing
Drugstore retailing
DIY stores, building material retailers, garden centres

An additional study focusing on eCommerce is carried out,


Personality profiles
Online purchasing

Download the latest studies
Excerpts from our studies are available free of charge in our download area. Upon request, we will be happy to send you additional information. We assume no liability for the accuracy and completeness of survey results. Additional information and prices are available on the Gallup Institut's website 
You can also e-mail them at