Our Industry Watch reports are independent studies commissioned by Austrian Post and carried out by Gallup Institut. The studies analyse all major retail key data on a regular basis. They are an important decision-making tool for companies who would like to use their advertising budget wisely.
Every year, twelve industries are covered in six waves of 1,000 CAWI (Computer Assisted Web Interviews) each. In addition, the study includes market data for the eCommerce industry.
It is a representative study for the Austrian population from the age of 14 and up. This periodic study allows us to compare results on a year-to-year basis.
- Client reach
- Purchasing frequency
- Reason for purchasing
- Brand recognition by media channel
Cars and car accessories
Books and office supplies
Travels and tourism
DIY stores, building material retailers, garden centres
An additional study focusing on eCommerce is carried out,
Download the latest studies
Excerpts from our studies are available free of charge in our download area. Upon request, we will be happy to send you additional information. We assume no liability for the accuracy and completeness of survey results. Additional information and prices are available on the Gallup Institut's website
You can also e-mail them at email@example.com.
Gallup Industry Watch Sports Retail 2016Größe: 377,80 kb | Format: pdf
Gallup Industry Watch Furniture Retail 2016Größe: 424,41 kb | Format: pdf
Gallup 2017 Industry Watch, Grocery StoresGröße: 448,07 kb | Format: pdf
Gallup Industry Watch eCommerce 2015Größe: 535,50 kb | Format: pdf
Gallup 2015 Industry Watch, DrugstoresGröße: 424,66 kb | Format: pdf
Gallup Industry Watch Travels 2016Größe: 656,45 kb | Format: pdf