Use Info.Mail Advertising to send direct mailings and address your clients personally 

Send out personally addressed advertising to specifically target existing clients as well as potential clients. Info.Mail Advertising allows for customised and flexible communication with measurable results.

For what purposes can direct mailings be used?

With direct mailing campaigns, you can reach your target audience in all phases of the marketing funnel.

Use them for the following purposes:

• New client acquisition
• Cross-selling and upselling
• Reactivating existing clients

What are the benefits of direct mailings?

While direct mailing campaigns have many benefits, the focus is usually on customer loyalty through targeted and personalised addressing.

• Response rate for offers and discounts can immediately be measured
• High attention thanks to format and haptic experience
• Customised design options
• Clients will remember personally addressed items longer than others
• Creates emotions and motivates to buy

For what items is Info.Mail advertising available?

Info.Mail Advertising items are personally addressed direct mail items that include only ads, marketing or advertising material and that are published for the purpose of commercial advertising, announcements, or recommendations or that serve such purposes directly or indirectly. These may include:

• Offers, discounts, and vouchers for goods and services (also online)
• No-commitment offers for goods, services, or prize draws
• Information about balances and bonus checks
  
  

Possible additions and supplements:

• Free samples 
• Advertising items
• Customer and club cards (without payment functions or proof of identity for verification)  
• Third-party supplements (content-related specifications for Info.Mail Advertising apply)
  
  

Requirements:

• Identical sender for all items (retailer variations accepted)
• Identical format, weight, and packaging for all items 
• Same basic item (variations accepted)

What items cannot be sent as Info.Mail Advertising items?

• Invoices, payment reminders
• Invoices for membership fees or subscriptions 
• Account statements, balance information 
• Account access data (e.g., PINs, TANs, customised or personalised access data and passwords for customer accounts)
• Payment slips (unless they are related to a no-commitment offer)
• Contractual elements or amendments (except terms and conditions for no-commitment offers)
• Credit and debit cards as well as chip cards with saved personal information
• Identity documents with a different picture for every person
• Cards used to determine one’s identity

Alternatively, please use ECO or PRIO letters for these kinds of items.

Info.Mail Advertising Classic or Info.Mail Advertising Plus?

Info.Mail Advertising Classic: preparing your items for shipping

• Shipping documents: create your posting lists and distribution plan (number of items per postcode) using the Posting Manager.
• Pre-notification of posting: if you plan to post 50,000 units or up, you need to notify us at least 5 business days in advance (Monday through Friday) before posting via the Posting Manager
• Prepare a sample before posting. If you do not provide a sample, we can pull an item from the batch and examine it.
• Posting your items: in letter-mail containers of envelope boxes, standing upright, all addresses facing the same way. Click here for an overview of all posting locations.

Info.Mail Advertising Plus: preparing your items for shipping

• Shipping documents: create your posting lists and distribution plan (number of items per locality and distribution area bundle and residual items) using the Posting Manager.
• Pre-notification of posting: if you plan to post 10,000 units or up, you need to notify us at least 5 business days in advance (Monday through Friday) before posting via the Posting Manager
• Prepare a sample before posting 
• Posting your items: in bundles (locality and distribution area bundles and residual items), tied crosswise, including bundle labels.

For swift delivery: our two-day delivery window

Use our 2-day delivery window for even more precise planning of your Info.Mail Advertising items. After reserving your delivery window, your items will be delivered exactly on the 4th and 5th business day after posting.

Benefits:

• Schedule your advertising for your promotions and events exactly when you need it
• Perfect coordination of cross-media campaigns
• Streamlines human-resource allocation at the point of sale and call centre

How shipping with our two-day delivery window works

Requirements:

• Available window according to Austrian Post’s scheduling
• Minimum volume: 2,500 items for Info.Mail Advertising Classic, 50,000 items for Info.Mail Advertising Plus
• Delivery available exclusively on 2 consecutive business days (Monday through Friday)

Preparing for shipping:

• Request your 2-day delivery window no later than 7 days before posting using the Posting Manager (please note: if you have several item variations, make a separate request for every variation)
• Reservation confirmation: Austrian Post will let you know within a day if your reservation has been confirmed.
• Pre-notification of posting: please let us know that you will be posting your items no later than 5 days in advance.
• Shipping documents: when uploading delivery addresses to the Posting Manager, please use the reservation number.
• Posting your items: 4 days before the start of the delivery window at distribution centres, postal branches for large volumes or major postal branches.
• In the case of changes to the planned campaign (volume, weight, format), you need to make a new delivery request no later than 7 days before posting.

Rates for Info.Mail Advertising

The price depends on several factors. These include weight, number of items, and distribution area. A detailed list is available in the download area.

Rates

For detailed information about our product Info.Mail Advertising, please see "GTC - Info.Mail", "Product and rate overview - Info.Mail Advertising" and "Special conditions - machine processability".

Contact us
If you have any questions about our products of if you would like to receive a non-binding quote, don't hesitate to get in touch with us!

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