Direct mailing campaigns is the way to go!
Unleash the power of addressed advertising mail!
Direct mailing campaigns are the most popular print advertising format. They're high-quality, are sure to attract attention and their success is quantifiable.
Wein & CoGröße: 2086,48 kb | Format: pdf
6,700 clients returned and sales increased significantly.
Peter WagnerGröße: 3832,71 kb | Format: pdf
Contribution margin increase by 12%.
EVNGröße: 2743,67 kb | Format: pdf
Response increase by approximately 130%.
CareGröße: 1790,06 kb | Format: pdf
Donation increase by approximately 20%.
DeniosGröße: 1824,51 kb | Format: pdf
Order increase by 14%.
How relevant is dialogue marketing to Austrian entrepreneurs and marketing directors? What will be the next big thing? Where did the industry predominantly spend its advertising money in 2015? More than 500 Austrian businesses were surveyed by the agency marketmind about their marketing activities in 2015 and the activities they have planned for the future.
One of the findings was that despite the stagnant economy, businesses spent more money on marketing in 2015 than the previous year. Overall advertising spending (production, creation, placement) was 6.5 billion euro, which is a 2.1% increase compared to 2014. Two thirds of marketing directors believe that dialogue marketing will play an increasingly important role in 2016, both in print and online. In addition, they plan to connect all channels.
All findings of the survey are available in the 2016 Dialogue Marketing Report
- For 46% of surveyed people who purchase or try a product, free samples are an incentive to buy.
- 85 % (90 % of women and 80 % of men) find samples interesting.
- 71% of surveyed Austrians like receiving samples in the mail.
- The main reasons why people like samples:
- the opportunity of trying products
- forming their own opinion
- testing products in the comfort of their home.
- Campaign management
- Response quantification
- Lead assessment
- Follow-up activities
- Success assessment