Direct mailing campaigns is the way to go!
Unleash the power of addressed advertising mail!
Direct mailing campaigns are the most popular print advertising format. They're high-quality, are sure to attract attention and their success is quantifiable.
- 63 % der Österreicher lieben Mailings mit Gutscheinen
- 56 % der Österreicher lieben Mailings mit Preisaktionen
Wein & CoGröße: 2086,48 kb | Format: pdf
6,700 clients returned and sales increased significantly.
Peter WagnerGröße: 3832,71 kb | Format: pdf
Contribution margin increase by 12%.
EVNGröße: 2743,67 kb | Format: pdf
Response increase by approximately 130%.
CareGröße: 1790,06 kb | Format: pdf
Donation increase by approximately 20%.
DeniosGröße: 1824,51 kb | Format: pdf
Order increase by 14%.
Dialogue Marketing Report 2019
As in past years, marketmind and Marketagent.com have teamed up to analyse the Austrina advertising market and found answers to the following questions: how do consumers perceive advertising, which channeles do they use, know and like?
Read the latest issue of the Dialogue Marketing Report 2019 to learn all the exciting findings and market research results.
- For 46% of surveyed people who purchase or try a product, free samples are an incentive to buy.
- 85 % (90 % of women and 80 % of men) find samples interesting.
- 71% of surveyed Austrians like receiving samples in the mail.
- The main reasons why people like samples:
- the opportunity of trying products
- forming their own opinion
- testing products in the comfort of their home.
- Campaign management
- Response quantification
- Lead assessment
- Follow-up activities
- Success assessment