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Direct Mailing

Direct Mailings - addressed advertising by Austrian Post

Direct mailing campaigns is the way to go!

Unleash the power of addressed advertising mail!

Direct mailing campaigns are the most popular print advertising format. They're high-quality, are sure to attract attention and their success is quantifiable.

Jedes dritte österreichische Unternehmen setzt auf adressierte Werbepost in seinem Marketingmix. 227 Mio. Euro wurden 2015 in Directmails investiert!
  • 63 % der Österreicher lieben Mailings mit Gutscheinen
  • 56 % der Österreicher lieben Mailings mit Preisaktionen

Dialogue Marketing Report 2019

As in past years, marketmind and Marketagent.com have teamed up to analyse the Austrina advertising market and found answers to the following questions: how do consumers perceive advertising, which channeles do they use, know and like?

Read the latest issue of the Dialogue Marketing Report 2019 to learn all the exciting findings and market research results.

Click here to download the report.

 

 

In der vorliegenden Studie „Erfolgsfaktoren im E-Commerce – Top-Online-Shops in Österreich“ in Zusammenarbeit mit dem Handelsverband, der Österreichischen Post und Google Austria untersucht das ECC Köln im dritten Jahr die aus Kundensicht besten Online-Shops in Österreich und nimmt zentrale Erfolgsfaktoren im E-Commerce unter die Lupe.

A recent study by Marketagent commissioned by Austrian Post (survey period December 2015, N=1006) analysed the relevance of product samples in the Austrian retail market. Among other aspects, this study explored how important product samples are, who their target audience is and how the target audience would like to receive samples.
  • For 46% of surveyed people who purchase or try a product, free samples are an incentive to buy.
  • 85 % (90 % of women and 80 % of men) find samples interesting.
  • 71% of surveyed Austrians like receiving samples in the mail.
  • The main reasons why people like samples:
    the opportunity of trying products
    - forming their own opinion
    testing products in the comfort of their home.

Our LeadManagementPlattform is a great tool for the following activities: 
  • Campaign management
  • Response quantification
  • Lead assessment
  • Follow-up activities
  • Success assessment

If you need additional information or if you would like to schedule a consultation, please write to directmail@post.at or call 0800/212 212.

Tourism-specific information is available at www.directmail-tourismus.at