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New seminar offering at Österreichische Post AG’s Direct Marketing Centers

Pressemeldung from 25.08.2003

Become a direct marketing professional with the help of Österreichische Post AG
Autumn 2003 seminar program starts on 24 September

The ”Die zündende Mailing-Idee. Konzepte kreativ umsetzen” (Full-impact mailing ideas. Creativity in concept implementation) seminar to be held at the Direct Marketing Center Salzburg on Wednesday, 24 September 2003, will mark the start of the autumn 2003 seminar program hosted by Österreichische Post AG’s Direct Marketing Centers.

Successful professionals show how it works in practice
“More success through hands-on know-how” will be the motto of a total of twelve direct marketing seminars to be held all over Austria between September and November 2003. Österreichische Post AG offers entrepreneurs and people responsible for marketing, sales and advertisement activities a seminar program catering to the needs of both first-timers and advanced levels: from successful copywriting for mailing drives to database marketing or one-to-one marketing to improve customer loyalty. This autumn, a major focus in addition to marketing contents will be on their practical implementation using state-of-the-art technology for printing and personalization purposes.
The seminars will be held by successful professionals, such as Heinz Kossdorf, lecturer at the Direct Marketing Academy Austria, or Jürgen Polterauer, lecturer at the Vienna Academy for Advertising and the Danube University at Krems. In conveying the respective seminar contents to the participants, these trainers will put a special focus on how to put all of this into practice.

Österreichische Post AG as “engine” of direct marketing
Österreichische Post AG sees itself as a direct marketing “engine” taking it upon itself to promote the development of this field of business in Austria. For this reason, the seminars are offered for a limited number of participants and at particularly favorable rates. The costs for a seminar are EUR 210.- (excl. VAT) per person and seminar, material, in-between-snacks, and lunch included.

Direct Marketing Centers - Österreichische Post AG’s centers of competence for everything having to do with direct marketing
With its direct marketing centers in Vienna, Linz, Salzburg, Graz, Klagenfurt, and Innsbruck, Österreichische Post AG provides service centers for competent and personal consulting in all matters relating to direct marketing campaigns. Expertly trained direct marketing consultants offer target-oriented and individualized consulting at no charge at all of these sites. Companies from whatever line of business will get information on how to put their advertising budgets to even more efficient use with direct marketing.
Full seminar program available at the Direct Marketing Centers and via the Internet
The detailed seminar program for the autumn term of 2003 is available at all of Österreichische Post AG’s six Direct Marketing Centers. For more details, you can also visit on the Internet.

Direct Marketing Center Salzburg
Residenzplatz 9
5010 Salzburg
Phone: 0662/845 555-0
Fax: 0662/845 555-33

Direct Marketing Center Linz
Bahnhofsplatz 11
4020 Linz
Phone: 0732/7721-1659
Fax: 0732/7721-1670

Direct Marketing Center Graz
Neutorgasse 46
8010 Graz
Phone: 0316/880-8103
Fax: 0316/828114

Direct Marketing Center Klagenfurt
Sonnengasse 28
9020 Klagenfurt
Phone: 0463/48 88-20
Fax: 0463/48 88-29

Direct Marketing Center Wien
Vienna Twin Tower
Turm A/West, 9. OG Wienerbergerstr. 11
1100 Wien
Phone: 01/917 101-87301
Fax: 01/917 101-87309

Direct Marketing Center Innsbruck
Eduard Bodem Gasse 3
6020 Innsbruck
Phone: 0512/500-2381
Fax: 0512/343512

Another easy way to register is provided on Österreichische Post AG’sbusiness website at


For more information please contact:
Österreichische Post AG
Company communication
Press section/ PR
Michael Homola
Phone: +43 (1) 515 51 - 32010

Vienna, 25 August 2003

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