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Annual Report Magazine FY 2015

AUSTRIAN POST ANNUAL REPORT 2015 17 Declining amounts of letters and increasing parcel volumes are two fundamental trends which continued to shape the international postal and logistics sector in 2015, and thus the development of Austrian Post. A MARKET IN TRAN- SITION – A COMPANY ON THE MOVE F or years digitalisation has been the driving force behind a changing logistics market. This poses major challenges to postal com­ panies, but also considerable economic opportu­ nities. Against this backdrop, Austrian Post is clearly strategically geared to optimising its op­ erations and thus achieving greater efficiency. On the other hand, it is also developing new solutions with respect to its technologies, prod­ ucts and services as well as customer service and convenience. Austrian Post continually evaluates all operational processes to uncover possibilities to introduce innovations and improvements, keeping an eye on the overriding objective of en­ suring the sustainable economic development of the company. Thanks to this holistic approach, Austrian Post is also successful in challenging times, as demonstrated by its business results in 2015. This shows that Austrian Post is on the right track, based on the resolute implementa­ tion of its strategy. Decline in the traditional mail business continues The substitution of traditional letter mail by elec­ tronic forms of communication poses the biggest challenge to postal companies across the globe. No fundamental change in this trend is expected in the coming years. The international postal sector anticipates a medium-term drop of CLEAR STRATEGY. Austrian Post responds to changes on the postal and logistics market with ongoing optimisation, highest quality service and constant new offers. „ AUSTRIAN POST ANNUAL REPORT 201517

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