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Annual Report Magazine FY 2015

AUSTRIAN POST ANNUAL REPORT 2015 19 ny’s advertising strategy, particularly for small and medium-sized firms (also refer to page 26). The number of direct mail items per capita in Austria is many times higher than in Great Brit­ ain or Germany, in light of Austrian Post’s suc­ cess in establishing these products as an ideal complement to the marketing mix of companies. Resolute commitment to climate protection Austrian Post is not only constantly in motion when it comes to transporting mail items. The company is also resolutely continuing along the climate protection path it chose by consistently reducing its carbon dioxide emissions. The main areas of focus are electromobility, energy savings measures and the use of energy from renewable sources. In this way, Austrian Post is responding to societal demands to conserve natural resources as well as its responsibility as one of the country’s largest companies. Years ago Austrian Post al­ ready gained a reputation as an international trailblazer for climate protection as a result of its CO2 NEUTRAL DELIVERY initiative (also refer to page 56). This commitment is highly valued by the customers and employees of Austrian Post as well as by its investors. In many places Austri- an Post now delivers mail items exclusively on foot, per bike or e-powered vehicles. ■ PARCEL VOLUMES IN EUROPE 2013 PARCELS PER CAPITA Source: Kepler Cheuvreux 11.9 8.0 7.0 7.0 5.8 4.9 2.8 1.9 FRANCE NETHERLANDS GERMANY BELGIUM AUSTRIA DENMARK UK SWITZERLAND COMMIT- TED TO THE ENVIRON­MENT. The com- mitment to comprehensive climate protec- tion is deeply embedded at Austrian Post, and impacts just about every business area. AUSTRIAN POST ANNUAL REPORT 201519

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