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Annual Report Magazine FY 2015 - The Renaissance of Print

26 AUSTRIAN POST ANNUAL REPORT 2015 COMPANY DIGITALISATION E-COMMERCE LOGISTICS ECOLOGICALISATION EMPLOYEES FACTS & FIGURES THE RENAISSANCE OF PRINT Austrian companies are increasingly relying on print media again for their advertising. Digital media are irresistibly perme- ating our everyday lives. At the same time, this trend apparently also reveals the added value of printed paper in contrast to the digital information overload. Print stands for security and respect in communication.

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