Das Kuvert - advertising to look forward to

Our "Kuvert" advertising sleeve will give your advertising the reach it deserves! Twice a week, it reaches approximately 3 million Austrian households* or 3.172 million readers. "Kuvert" advertising sleeve and the leaflets contained therein provide consumers with practical information, tips, and the latest offers, new products, and discounts. And yet, "Kuvert" not only consolidates leaflets, but is a successful advertising channel in its own right. The newly introduced editorial content, a varied media mix, and Kuvert's high practical value make for a well-rounded concept that increases reading time. Kuvert is the perfect solution for your advertising.

The advantages of "Kuvert" advertising sleeve

All benefits at a glance:

• High customer awareness (85.9 %)
• Excellent reach (44 %)
• Delivery twice a week directly to postboxes 
• Customised solutions in a multifaceted advertising medium
• Practical & well-rounded

Record reach that bucks the printing publication trend

While most print publications are showing a downward trend, "Kuvert" advertising sleeve achieved a record reach in 2023. The CAWI print study 2023 revealed that customer awareness for "Kuvert" increased to reach 85.9%. When it comes to saving money, roughly 3.172 million readers rely on information provided in "Kuvert". This corresponds to a new reach of 44%. Especially among women, "Kuvert" advertising sleeve is more popular than ever: 45% of surveyed Austrian women read it on a regular basis, which is an increase by 3.5 percent. "Das Kuvert" also shows excellent performance among householders, achieving 47.5%. The increased reach in Vienna (37.5%) and in the age group of 30- to 39-year-olds (39.7 %) was also quite remarkable.

Let us make the most out of your money.

This principle is true for our readers, but also for you as an advertising client. We go beyond reaching households. We provide value by bringing them offers, deals, and content that readers can put to good use in their everyday lives. This is how we make the most of your money and of our readers' money.

Versatile advertising medium

We will customise our offer to fit every advertising client's needs, which means that you will always benefit from the very best solution for your advertising. Options include cover collaborations, advertorials, regional or national promotions, and tip-on cards.

Practical & well-rounded

You will be sure to receive the best advertising formats, presented in an intuitive form, that will reach your clients in their everyday lives. Our additional editorial content, puzzles, and content adapted to clients' needs increase reading time and make for a well-rounded concept.

Certified with the Austrian Eco-Label 

To underscore Austrian Post's sustainability goals, "Das Kuvert" advertising sleeve has been certified with the Austrian Ecolabel since September 2022, in addition to the FSC certification for paper made from recycled materials. "Das Kuvert" is produced in accordance with the guidelines of the Austrian Ecolabel, which regulate, among other things, the use of recycled paper and compliance with environmental thresholds.

Easy step to advertising in "Das Kuvert" advertising sleeve

1. Get in touch with us and request a quote: call us or e-mail us at sales.kuvert@post.at (e.g., full-page ad in "Kuvert")
2. We will send you the quote.
3. Order the desired ad or TOC and receive confirmation.

Leaflets via "Kuvert"

Would you like to include a leaflet in this well-established advertising channel? If the answer is yes, Info.Post Collect is what you need.

More information about our services:

• Delivery in the "Kuvert" advertising medium that offers a high reach
• Pre-determined delivery days, twice a week
• Little pre-posting preparation required
• Additional reach with digital placement

Please direct inquiries about bookings in Kuvert to the following address or e-mail:

Österreichische Post AG
Werbepost Cover
Rochusplatz 1
1030 Vienna 
E-mail: sales.kuvert@post.at

All relevant information is available under "GTC- Info.Post Collect" and "AGB- KUVERT".

* according to a survey by Österreichische Post AG
** CAWI Print 2023, 4,250 online interviews, 14 to 79 years, GfK Austria, 16 March to 8 June 2023, RPI: readers per issue (=medium's reach)