2019 Industry Tracking

What advertising do consumers see as especially appealing? Which channels are most memorable for brands? And which advertising channels are likely to encourage people to buy?

Our latest Industry Tracking report has all the answers for the following industries:
DIY stores, drug stores, electronics stores, food retail stores, furniture stores, fashion and clothing, shoe stores, sporting goods stores.

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The Industry Tracking study is an independent study conducted by TMC The Media Consultants and commissioned by Österreichische Post. This study offers valuable indicators about brands and industries for advertisers and serves as a solid decision-making basis.

Study design

For this study, eight industries were analysed with 1,000 CAWI interviews each (computer-assisted web interviews via Marketagent.com) per phase from April to June 2019.
This study is representative for the Austrian population aged between 14 and 69.