Advertising expenses in recent years at a glance How has advertising spending evolved by advertising channel in the past 6 months?

The annual overviews for the years 2016 to 2021 show the advertising channels Austrian businesses have turned to in order to reach consumers and how much they have spent. Amounts are in euro and have been rounded up or down. They include expenses for creation, production, publication, and distribution of the advertising channel in question.

Illustration of 2021 advertising expenses

2021

In 2020, Austrian businesses spent more than 6.5 billion euro on advertising, which is a 10% decrease caused by COVID-19.

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2019 advertising flow graph

In 2018, businesses once again spent more on advertising than in the previous year: 7.1 billion euro is an increase by 2 percent.

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Illustration of 2017 advertising expenses

2017

In 2016, Austrian businesses spent a total of 6.8 billion euros on advertising and marketing activities, which is a 5 percent increase.

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Illustration of 2020 advertising expenses

2020

In 2019, Austrian businesses spent more than 7.3 billion euro on advertising.

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Illustration of 2018 advertising expenses

2018

In 2017, Austrian businesses spent more than 7 billion euros on advertising and marketing activities, which is a 3 percent increase.

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Illustration of the 2016 advertising expenses

2016

In 2015, Austrian businesses spent a total of 6.5 billion euros on advertising and marketing activities.

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