The 2021 Dialogue Marketing Report: insight for your advertising success, includes a special supplement about customer journey DOWNLOAD YOUR FREE COPY NOW!

For the eighth time in a row, the Dialogue Marketing Report provides interesting insight into the Austrian advertising market and provides information about the advertising channels used by Austrian businesses and media use by Austrians. What marketing activities are businesses plan-ning to use to leave the crisis behind? How is the consumers’ media use and purchasing behaviour changing?

The new special supplement about customer journey shows how businesses can remain successful on the market in challenging times like these. How many companies analyse their touchpoints and which indicators are relevant for them?

Market research:

To compile the 2021 Dialogue Marketing Report, the market research institute interviewed the advertising and marketing directors of 508 Austrian businesses. In addition, interviewed 1,020 Austrians between the ages of 14 and 69. For this year's supplement, more than 109 advertising and marketing executives of Austrian retailers whose products target Austrian consumers were interviewed in January 2021.

The main findings:

  • The Austrian advertising volume decreased compared to 2019.
  • As a result of the lockdown, media use has become more diverse: some media channels were used more than before and others less.
  • Austrians have an awareness for personalised advertising activities, whether these are online or on paper.
  • Leaflets and brochures are among the top 3 advertising channels that have prompted consumers to make their last online purchase. 
  • Product, customer service and recommendations are the most important touchpoints in the customer journey of B2B retail companies.

Detailed information including the special supplement about customer journey is available in the 2021 Dialogue Marketing Report and in a short video.


If you have any questions, don't hesitate to contact us!