Get accolades for your advertising project!

Our 2026 winners

CATEGORY	GOLD	SILVER	BRONZE
Leaflet Food	HOFER (agency: Premedia)	SPAR	BILLA
Leaflet Retail	BIPA (agency: AANDRS GmbH)	dm drogerie markt	XXXLutz
Leaflet Leisure	HOFER Reisen (agency: bluforce)	Lidl Reisen	ZGONC
Leaflet Regional	Asia Resort Linsberg (agency Linsberg Asia)	Maximarkt	Europark
"Das Kuvert"' favourite cover	TUI Österreich	SPAR	Lidl Österreich
Direct Mailing	dm drogerie markt - Best Customer Mailing #ganzich	Kastner & Öhler Mode - PlusCard Weihnachtsbonus K&Ö/Gigasport	Renault Österreich - Frühjahrs-Check 2025
Catalogues & customer magazines	LOBERON - Sommer Katalog 2025 (agency: Grafik Hallfeldt)	SPAR - Mahlzeit! Magazin	dm drogerie markt - ACTIVE BEAUTY 7/2025 "Flirt mit dem Sommer"
Digital Out-of-Home - City Netzwerk	Coca Cola	ÖAMTC	Thalia
Digital Out-of-Home - Premium Standorte	Ferrero	Campari	Hofer
E-Mail-Marketing	HOFER Kommanditgesellschaft	Pearle Österreich GmbH	BRAU UNION Österreich Aktiengesellschaft
Special award Sustainability (leaflet)	DAS FUTTERHAUS (agency: Das Futterhaus Österreich Franchise GmbH)	--	--

As part of the "Golden Horn", we presented the awards in 7 categories.

There was an official submission stage for the categories Leaflet, top "Das Kuvert" cover, direct mailing as well as catalogue and customer magazine (new incl. company newspaper & company newspaper light).

You were automatically participate in the categories Digital Out of Home and E-Mail Marketing. There was no need to make a submission via an online form.

Leaflets

Austrian consumers will vote for the best leaflets in the categories food retail, retail, leisure, and regional.

The top "Kuvert" cover

All eyes on the Kuvert advertising sleeve! Can your cover score with Austrian consumers?

Direct mailings

Submit your best addressed direct advertising item, whether it's a "Kuvert" mailing, self-mailer or card.

Catalogues and client magazines

Do you send out catalogues and customer magazines (incl. company newspapers) that stand out from the rest? Go ahead and submit your projects!

Digital Out of Home

Have you booked our postal advertising window in the City Network or at premium locations? Your ad will automatically be included in the evaluation.

E-Mail-Marketing

Do your newsletters achieve amazing open and click rates? In that case, your e-mail might be in for an award.

Special sustainability award (leaflets)

We believe in sustainability, which is why a jury of experts will be presenting a special award for leaflets produced with maximum attention to sustainability.

Digital Out of Home E-Mail Marketing

Digital Out of Home

All DOOH clients who have placed an order with Austrian Post in the time frame between 1 January to 31 December 2025 will participate in this competition. By participating, you accept our conditions of participation. All existing DOOH customers will be entered into the competition as applicants between January 1, 2025, and December 31, 2025. The DOOH Award will be presented in two categories:

“Digital Out-of-Home - City Network”

“Digital Out-of-Home - Premium Locations”

Clients who do not accept our conditions of participation cannot participate. Please e-mail any comments to werbefenster@post.at.

E-Mail-Marketing

All e-mail marketing clients who have placed orders with Austrian Post in the time frame between 1 January and 31 December 2025 will participate in the competition. By participating, you accept our conditions of participation.

Clients who do not accept our conditions of participation cannot participate.
Please e-mail any comments to post.digital@post.at.

Leaflets The top "Kuvert" cover Direct mailing campaigns Catalogues & customer magazines

Leaflets

All submitted leaflets must have been sent as Info.Post items in Austria. The dedicated Info.Post GTC as updated on 1 January 2024 apply (post.at/infopost).

You can submit your project in a total of four categories. The volume will determine the category.

For 100,000 items and up, you can submit your project in an industry-specific category.
For a volume of under 100,000 items, you can submit your project in the "Regional" cross-industry category.

Industry-specific categories

Food retail
This includes traditional food retailers whose product range consists mostly of food items.

Retail
This category includes clothing, shoes, drugstores, and furniture stores.

Leisure
This category includes stores for sporting goods and apparel, tourism, and events, as well as electronics stores, DIY stores, garden centres, and pet stores.

Cross-industry categories

Regional
For leaflets with regional distribution and a volume of a maximum of 100,000 items per project (the volume refers to the brand and not to individual buying groups).

Every submitted leaflet was sent to private households in the time frame between 1 January and 31 December 2024 with a minimum volume of 100,000 items (except the "Regional" cross-industry category with a maximum of 100,000 items).

Special sustainability award (leaflets)

For the special "sustainability" category, you can submit one project only. Only unaddressed advertising items (Info.Post) are eligible.

For your project to be considered for the special award, please provide proof (confirmation by the lettershop) of one of the following environmental certificates:
FSC, PEFC, Austrian Ecolabel, Blue Angel, EU Ecolabel, CO2-neutral delivery.
In terms of content, all submitted projects must promote sustainable products/services or sustainability programmes.

Direct mailings

All submitted direct mailings must have been sent as Info.Mail Advertising items in Austria. The dedicated Info.Mail GTC as updated on 1 January 2025 apply (post.at/infomail-werbung). All formats as defined in our GTC as updated on 1 January 2025 as well as special formats agreed on with Austrian Post are eligible.

Every submitted direct mailing was sent to private households in the time frame between 1 January and 31 December 2025 with a minimum volume of 5,000 items.

For every submitted mailing, please provide 20 copies of the original product.

Catalogues and customer magazines

All submitted catalogues and customer magazines must have been sent as Info.Mail Advertising or company newspaper (Light) items in Austria. The dedicated Info.Mail Advertising GTC as updated on 1 January 2025 apply (post.at/infomail-werbung). The dedicated company newspaper & company newspaper light GTC as updated on 1 January 2025 apply (post.at/firmenzeitung) (All formats as defined in our GTC as updated on 1 January 2025 as well as special formats agreed on with Austrian Post are eligible.

Every submitted catalogue or customer magazine was sent to private households in the time frame between 1 January and 31 December 2025 with a minimum volume of 5,000 items. For every submitted catalogue or customer magazine, please provide 20 copies of the original product.

New this year is the submission of company newspaper & company newspaper light, which were sent to private households in the time frame between 1 January and 31 December 2025 with a minimum volume of 5,000 items. For every submitted company newspaper & company newspaper light, please provide 20 copies of the original product.

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2026 eligibility criteria (available in German only)

pdf, 172 kb

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