Kuvert advertising sleeve - advertising in a channel with maximum reach

Our "Kuvert" advertising sleeve will give your advertising the reach it deserves! Twice a week, it reaches approximately 3 million Austrian households* or more than 2.7 million readers. "Kuvert" advertising sleeve and the leaflets contained therein provide consumers with practical information, tips, and the latest offers, new products, and discounts.

And yet, "Kuvert" not only consolidates leaflets, but is a successful advertising channel in its own right. The newly introduced editorial content, a varied media mix, and Kuvert's high practical value make for a well-rounded concept that increases reading time. Kuvert is the perfect solution for your advertising.

Kuvert and its benefits

As one of Austria's advertising channels with the highest reach, "Kuvert" offers many benefits.

All benefits at a glance:

• High customer awareness (85.5 %)
• Large reach (42.7 %)
• Delivered to postboxes twice a week 
• Customised solutions in a versatile advertising channel
• Practical & well-rounded concept

Record reach that bucks the printing publication trend

While most print publications are showing a downward trend, "Kuvert" advertising sleeve achieved a record reach in 2022. The CAWI print study 2022 revealed that customer awareness for "Kuvert" increased to reach 85.5% (2021: 79.7%). When it comes to saving money, more than 2.7 million readers rely on information provided in "Kuvert". This corresponds to a new reach of 42.7%. (2021: 40.4%)

Especially among women, "Kuvert" advertising sleeve is more popular than ever: 45.7% (2021: 42.2%) of surveyed Austrian women read it on a regular basis, which is an increase by 3.5 percent. "Das Kuvert" also shows excellent performance among householders, achieving 46.2% and an increase by 3.2%. Regional gains are also quite remarkable.

In the capital of Vienna alone, "Kuvert" increased its reach by 5 percent to reach 34.4%. In the age bracket of 30 to 39 year-olds, which is especially interesting for the advertising industry, "Kuvert" increased its reach by 2.4% to 38.1%.

Let us make the most of your money.

This principle is true for our readers, but also for you as an advertising client. We go beyond reaching households. We provide value by bringing them offers, deals, and content that readers can put to good use in their everyday lives. This is how we make the most of your money and of our readers' money.

Versatile advertising channel

We will customise our offer to fit every advertising client's needs, which means that you will always benefit from the very best solution for your advertising. Options include cover collaborations, advertorials, regional, and national promotions or tip-on cards.

A practical & well-rounded concept

You will be sure to receive the best advertising formats, presented in an intuitive form, that will reach your clients in their everyday lives. Our additional editorial content, puzzles, and content adapted to clients' needs increase reading time and make for a well-rounded concept.

Advertising in "Kuvert" made easy

1. Contact us to receive a quote: call us or e-mail us at sales.kuvert@post.at (e.g., for a one-page ad in Kuvert)
2. We will send you the quote.
3. Book and confirm the ad or TOC.

Leaflets via "Kuvert"

Would you like to include a leaflet in this well-established advertising channel? If the answer is yes, Info.Post Collect is what you need.

More information about our services:

• Delivery in the "Kuvert" advertising medium that offers a high reach
• Pre-determined delivery days, twice a week
• Little pre-posting preparation required
• Additional reach with digital placement

Please direct inquiries about bookings in Kuvert to the following address or e-mail:

Österreichische Post AG
Werbepost Cover
Rochusplatz 1
1030 Vienna 
E-mail: sales.kuvert@post.at

All relevant information is available under  "GTC - Info.Post Collect" and "GTC- KUVERT".

* according to analyses by Austrian Post
** CAWI print 2022, 5,100 online interviews, 14 to 69 years, GfK Austria, 9 April to 13 July 2022.  RPI: readers per issue (=publication's reach)