Das Kuvert - advertising to look forward to

Our "Kuvert" advertising sleeve will give your advertising the reach it deserves! Twice a week, it reaches approximately 3 million Austrian households* or more than 3.279 million readers. "Kuvert" advertising sleeve and the flyers contained therein provide consumers with practical information, tips, and the latest offers, new products, and discounts.  And yet, "Kuvert" not only consolidates flyers, but is a successful advertising channel in its own right. The newly introduced editorial content, a varied media mix, and Kuvert's high practical value make for a well-rounded concept that increases reading time. Kuvert is the perfect solution for your advertising.

Kuvert advertising sleeve and its benefits

As one of Austria's advertising channels with the highest reach, "Das Kuvert" advertising sleeve offers multiple benefits. 

All benefits at a glance:

• High customer awareness (88.3 %)
• Great reach (45.1 %)
• Delivery twice a week straight to letter boxes
• Customised solutions in a multifaceted advertising channel
• Practical & balanced

WITH A RECORD REACH OF 45.1 PERCENT, "DAS KUVERT" ADVERTISING SLEEVE IS BOUND FOR SUCCESS

With an increased reach again this year, "Das Kuvert" advertising sleeve remains one of the most successful and popular print advertising channels in Austria. The CAWI Print Study 2024 once again confirms the ongoing success of Austrian Post's advertising channel "Das Kuvert".

Per issue, "Das Kuvert" records around 3.3 million readers, which corresponds to a new reach record of 45.1 percent (44 percent in 2023), with an increasing awareness rate of 88.3 percent (85.3 percent in 2023). With 46.2 percent, "Das Kuvert" remains very popular among women and achieved a reach of 48.2 percent among household managers. Impressive reach gains were especially noted in Vienna (39.7 percent) and in the age group of 30 to 39-year-olds (44 percent).

We make the most of your money.

This motto applies to our readers as well as to you as an advertiser. "Das Kuvert" advertising sleeve is a successful advertising channel and a success guarantee that should not be missing in any media mix. It caters to the needs and wishes of readers and customers. Eye-catching bookings on the cover attract maximum attention. With the Tip-On-Cards and attractive adverts filled with savings offers and promotions, "Das Kuvert" provides readers with added value and helps them save money in their daily lives.

Certification with the Austrian Ecolabel

To support Austrian Post's sustainability goals, "Das Kuvert" advertising sleeve has been certified with the Austrian Ecolabel in addition to the FSC certification for paper from recycled materials since September 2022. "Das Kuvert" is produced according to the guidelines of the Austrian Ecolabel, which, among other things, regulate the use of recycled paper and adherence to environmental limits.

Advertising in "Das Kuvert" made easy

1. Contact us and request a price quote: call us or e-mail us at sales.kuvert@post.at (e.g., for a full-page ad in Kuvert)
2. You will receive a price quote.
3. The ad or TOC is booked and confirmed.

Leaflets via "Kuvert"

Would you like to include a leaflet in this well-established advertising channel? If the answer is yes, Info.Post Collect is what you need.

More information about our services:

• Delivery in the "Kuvert" advertising medium that offers a high reach
• Pre-determined delivery days, twice a week
• Little pre-posting preparation required
• Additional reach with digital placement

Please direct inquiries about bookings in Kuvert to the following address or e-mail:

Österreichische Post AG
Werbepost Cover
Rochusplatz 1
1030 Vienna 
E-mail: sales.kuvert@post.at

All relevant information is available under "GTC - Info.Post Collect" and "GTC - KUVERT".

* According to a survey by Austrian Post
** CAWI Print 2024, 4,250 online interviews, 14-79 years, GfK Austria, 26 March – 4 June 2024, RPI: readers per issue (=medium's reach)